Job responsibilities
• Responsible for monitoring Amazon advertising KPIs daily, weekly, monthly, quarterly to maintain million-dollar Amazon campaigns for budget and sales goals
• Analyze and report on Amazon advertising campaigns in internal and external stakeholders
• Track campaign changes, progress, results
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on Amazon’s advertising platforms
• Be involved in keyword selection and audience targeting
• Monitor budgets daily and adjust to gain better ROI and scale profitable ads
• Adjust bids, keyword statuses and negative keywords to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Participate in build-out of campaigns, strategy and optimization for additional advertising platforms (eg: DSP, FB, Google Adwords, Pinterest and Bing)
• Produce reports for appropriate departments daily/weekly/monthly as required
• Write attractive and concise copy for adverts (ex: Headline Search Campaigns & Product Display Ads)
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Commonly Used Programs: WhatsApp, Skype, Microsoft Word, Microsoft Excel, Amazon Seller Central, Amazon Vendor Central, Google, Google Hangouts, Google Calendar, Google Drive, Seller Tools, Helium10, Scope, Asana and others.
• Contractor’s responsibilities will also include any other tasks which the Company reasonably request Contractor to perform.
Required Skills
• 2+ years of experience creating, launching, maintaining Amazon Advertising PPC on Seller Central and AMS: SP, SB, PT, AMS
• Proven experience handling an ad spend portfolio of $1M+ annually
• Strong Excel and Google Sheet Skills (VLOOKUP, pivot tables, macros, filters, etc.)
• Experience with 3rd party Amazon tools for competitive analysis and keyword research
• Analytical thinking with strong math skills
• Strong experience in data analysis and reporting
• Excellent time management and communication skills
• Knowledge of SEO and digital marketing concepts off Amazon
• Must-Have: experience with Amazon Seller Central and AMS Campaigns
• Must Have: Amazon DSP advertising experience
Preferred: experience with multiple platforms (e.g. AdWords, Facebook, Yahoo, Instagram)